Bonnie Cheuk
It’s more than technology: How ERM (Environmental Resources Management) has embraced Web 2.0 to address environmental issues.
This presentation was fascinated as it described ERM’s experiences of using web 2.0 tools to create Minerva an internal communication space only available to staff (I think the technical term is Enterprise 2.0, because it remains inside the firewall). ERM is a global company and Minerva was set up with the aim of connecting employees and sharing knowledge between offices.
Within Minerva:
- Every member of staff has a profile
- Online collaborative sites
- CEO blog
- ERM’s Wiki Wiki
- Urgent message - an opportunity for all staff to appeal for help from colleagues on Minerva’s homepage
Minerva provided challenges for senior managers who needed to adapt to staff being able to respond directly. For example, to encourage staff to participate in Minerva, a prize draw for 2 round-the-world travel tickets was initiated. A Staff member added comments to the CEOs blog pointing out that this prize might not be appropriate for a company who business is the environment - as a result there is now a discussion forum and blog about the company’s carbon footprint.
Ultimately Minerva is a business tool, which aims to give ERM the competitive advantage within the industry because it is able to harness its staff knowledge and potential in ways not available before.
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